Brand Mascot Design
An original character shaped around your brand's voice — silhouette, palette and personality developed from the brief into a final, consistent design.
Shofikur Rahman · Character & Mascot Designer
Characters with personality.
Mascots built for brands.
I design brand mascots and the systems around them — expression sets, pose libraries and turnarounds — delivered as clean, layered vector artwork ready for animation.
Brand mascotsExpression sheetsPose systemsTurnaroundsLayered SVG / AI
01 — Selected work
A cast of characters.
11 projects shown
02 — Services
What I make.
Character Expressions & Pose Sheets
A reusable library of emotions, poses and turnarounds so your mascot can react, explain and celebrate across every touchpoint.
Animation-Ready Vector Files
Clean, organised, layered SVG / AI artwork with separated parts — ready to hand straight to an animator or motion team.
03 — Process
Brief to living character.
- Step 1
Brief
We define the brand, audience and where the mascot will live.
- Step 2
Character Direction
Sketch explorations of shape, style and personality to choose a direction.
- Step 3
Pose & Expression System
The chosen character is refined and expanded into poses, emotions and turnarounds.
- Step 4
Layered Delivery
Final vector files, organised and layered for design and animation use.
04 — About
I'm Shofikur Rahman, a character and mascot designer. I build characters that people remember — and systems that let brands use them everywhere.
My work spans flat, softly shaded and hard-shaded 2D vector styles, for crypto, healthcare, wellness, startup, app and corporate brands. Every project is built with expressions, poses and clean layers in mind.
05 — FAQ
Good questions.
What files do I receive?
Vector artwork in SVG and AI formats. For animation projects, files are layered with separated parts.
Can you make the mascot animation-ready?
Yes — artwork can be prepared with organised, layered parts so an animator can rig it directly.
What's included in a pose & expression set?
It depends on your needs: typically a turnaround, a range of emotions and poses or activities your brand uses most.
Which styles do you work in?
Flat vector, subtle shading and hard-shaded 2D styles — the right one is chosen during character direction.